Interviews
We interviewed NOAM and Indicate, the artists who have just signed with Warner Music
The talents from Israel and China meet in a new musical venture along the lines of Afro House
Afro House, a subgenre that incorporates elements of African culture, especially the South African culture from which it originated, has been in vogue on the main stages of renowned festivals, and of course, in the playlists created by the global public.
A style that carries important references to world musical culture will undergo a very interesting blending, uniting the talents of NOAM from Israel and Indicate, from China.
The artists have just partnered with the giant Warner Music Italy
and promise to deliver to the public a breath of fresh air in terms of
Afro House, also bringing their musical perspective full of references
from their countries of origin.
NOAM
Noam Cohen, or simply NOAM, is a producer and composer based in Tel Aviv who brings to his musicality the sensitivity of fusing acoustic roots while integrating his digital mastery into the electronic scene.
His versatility echoes through the catalogs of record labels such as Chill Your Mind with the single co-produced with Lotus, ‘Running Back’ with over 570 thousand streams on Spotify and Spectrum with the track ‘Colorful’ that permeated the main Beatport charts, in addition to several successful releases that have over 200 thousand listeners on the artist's platform and his music been selected to editorial playlists like Apple Music - New Music Daily, New Music Friday Spotify, Beats of Tomorrow Spotify and many more.
NOAM is the founder of the innovative Coffee Party, a brand that combines electronic sets in a series of morning events with a good dose of premium coffee, generating a buzz in the music scene of his city
Indicate
From Hong Kong to the world, Indicate presents nuances focused on trends such as Melodic House, Progressive House and Techno. With over 200,000 listeners on Spotify, the artist continues to perform at full steam with unique performances around the world.
Indicate performed on the main stage of the Maya Music Festival in Thailand alongside renowned artists such as R3HAB, Alan Walker and Lost Frequencies, an achievement that has boosted his musical perspective and shaped his artistic journey.
This year, the artist released the single 'When I Let Go’ in partnership with Skinny Jing and Warthogs Robber via Virol Music, a work that exemplifies the artist's power and brings all his musical experience to the public.
Follow the chat we had with NOAM and Indicate and learn more about the artists' plans for 2025 and their new partnership with Warner Music.
Q+A: NOAM | Indicate
NOAM and Indicate, it's a pleasure to welcome you to Mixmag Brazil! In recent years, the global electronic scene has witnessed the boom of Afro House. How do you see the explosion of this genre on a global scale from the artistic perspective of your home countries, Israel and China?
In China, Afro House is still very niche, with harder genres like EDM dominating the clubs. It often feels like pioneering new territory, which motivates me to keep pushing this sound forward.
Meanwhile, in Israel, Afro House is rapidly growing the emotional rhythms and melodies resonate deeply, creating a vibrant local scene. It’s exciting for both of us to be part of this global momentum, each contributing uniquely from our home countries.
You've just signed with Warner Music in Italy, a feat that many artists still dream of achieving. How did your relationship with the label come about?
We initially connected through the socials, We quickly realized we had great creative chemistry. After collaborating remotely, we both ended up signing tracks with Warner Music Italy, which strengthened our partnership even further
What can the public expect from this partnership between NOAM and Indicate? Do you plan to perform together?
We’ve already made several tracks together, and I hope we’ll get to perform them live one day, especially at my coffee party events, which I’m planning to bring to China with Indicate.
These events are all about soulful, daytime energy and showcasing our own sound in a fresh context. As a DJ, I can play anything but what really matters to me is staying true to my sound and sharing it live. That’s the goal.
NOAM, how did the idea for the Coffee Party come about? Among so many renowned artists around the world, who would you like to have playing at your event?
The idea for the Coffee Party came from my love for both music and mornings. I wanted to create a space where people could start their day with good energy not in a dark club at 2am, but in the sunlight, with coffee in hand and Afro House or other happy genere in the air. It’s about community, connection, and a vibe that’s uplifting and soulful.
I’d love to see HUGEL or David Guetta play at one of the events one day. That would be huge. But honestly, it’s just as exciting for me to showcase rising talents who share the same spirit and energy.
Indicate, you've played alongside giants like R3HAB, Alan Walker, among others. Which artists were your initial references when you started your career in electronic music?
I’ve always listened to many genres, but it was vocal-driven tracks that really shaped my sound. Even with 'Strangers On The Go', it was the vocal that pulled me in emotionally. Artists like Avaion, Nu Aspect, Lane 8, and Hugel have definitely inspired me with their melodic storytelling and energy.
NOAM, the release of 'Running Back' was a memorable success. What has changed in your musical perspective and expectations since last year's release for your upcoming productions with Warner and other labels?
‘Running Back’ was a big turning point for me. It showed me that emotional, melodic music can really connect with people even in a space that sometimes leans more toward high-energy or commercial sounds. Since that release, I’ve grown a lot in terms of trusting my instincts and refining my sound.
Now, working with Warner and other labels, I’m focused on making music that’s still true to me, but with a bigger vision, more storytelling, more depth, and more intention.
I’m thinking not just about club tracks, but about how each release can build a world around it. That’s the mindset I’m bringing into every new production.
Indicate, you released 'Strangers To Go' on At Last. Tell us a little about your creative process with the track.
‘Strangers To Go’ was actually my first time trying something in the Tropical Deep House direction. It’s not my usual style, but the vocal really grabbed me.
I couldn’t ignore it. As long as it’s not too far from my core sound, I’m open to exploring new directions. I’m very thankful the track now has over 670K streams and grateful to At Last for the support.
How did the creative process between you two come about? How did you meet?
We met on Instagram through a shared label. We liked each other’s work and quickly started collaborating. It all felt very natural, and we ended up finishing a few tracks together in a short time.
In addition to the tracks on Warner, what can the public expect from Noam and Indicate in the second half of 2025?
We already have several unreleased demos we’re excited about, and we’re definitely planning to create more.
The chemistry is real, and we feel there’s a lot more to explore. I’m also really thankful to NOAM, he’s more experienced as a producer and entrepreneur, and I appreciate that he saw something in my music and wanted to work together.
Photos: Shahar Yaari
